Youve been to the seminars, youve got the books and tapes, youve spent
hours at your real estate investment club, and youve listened in on all
those conference calls. You have never been more ready to buy!
Youre ready to take all of the knowledge that is stored up inside your
head and turn it into a pot of gold. And thats what it will turn into if
you could just get one thingsome one to sell you their house!
There is one sure fired, tried and true method to get your phone ringing
and put you on the road to closing your next deal and that is SIGNS.
Before you think to yourself I know all about signs read further and
find out how signs have become a corner stone of our successful marketing
plan.
Ive done over 450 rehabs in just over 6 years. 200 for myself and 250
for lending institutions. Of all of the rehabs that I have done for myself,
almost of the sellers came from signs. Not just one type of sign, but a
variety.
At the seminars that I teach on how to systemize your real estate
investing business using checklists, forms and contracts, I show the class
copies of a $231,000 check, a $181,000 check and $104,000 check that I
received at three different closings.
The sellers of all three of these houses called from our signs.
When ever we get slow and need a couple of houses to buy, we go out and
put up 30 50 signs and wait for the calls to start coming in. And come in
they do. Sometimes before we even get back to the office (since the
telephone number on the signs go directly to my cell phone).
There are many different types of signs to use. The most popular and
probably the most effective are the telephone pole signs or the signs that
you stick in the ground. We put them on telephone poles at major
intersections, on highway off ramps and outside Home Depot stores (thats
how I got the $231,000 check).
We use 12x18 signs made out of corraplast. We use a yellow backing with
red letters. They are large enough to see and small enough so that they do
not bend in the wind. We nail them in with roofing nails and we put them
high enough so that you can not reach them with out a step ladder.
All of our signs say the same thing
We Buy Houses CASH Fast Closings 1-800-555-5555 1-781-444-4444
We make the word cash stand out big, to grab peoples attention. Then
we make sure that the telephone numbers are big also, so that they can write
them down. A lot of people make the mistake of writing the telephone number
small. Why? I dont know, other than grabbing the persons attention, its
the second most important part of the message.
We use two phone numbers. An 800 number so that it doesnt cost the
seller to call us, thus taking down a potential barrier of sale. We put up
the second local number so that people know that we are locals and that we
are not some out of state or national company. Remember, people want to deal
with people who are just like them.
Dont stop at telephone pole signs. Put signs on your vehicles. Weve
bought several houses off of our vehicle signs. Sometimes people beep at us
and pull us over. We recently bought a house from a woman who waited out on
her front porch for one of our trucks to come by because she was used to
seeing it go by at a certain time of day.
She was upset because we hadnt been by in a few days and she wanted to
sell her house!
Not only do we put the signs on our vehicles but we ask the contractors
who work for us to put them on their vehicles as well. This is a win/win
situation because the more houses we buy, the more work they will get.
The truck signs are also yellow with red letters and say the same thing
that our telephone signs say.
We have a smaller version of our sign that is a peel and stick. They are
6x6 and we stick them onto the door of any house that looks abandoned. Of
course sometimes they are not abandoned and we do not know this until we get
a call from an irate homeowner! This is why we only peel off a corner to
stick it to the door, its very uncomfortable trying to peel off an entire
sticker when an angry homeowner is staring you down!
Regardless of the risk, these little peel and stick signs work very well
for us.
When ever we buy a property, the first thing that we do to it is install
a 2x3 yard sign, letting every passing car know that We Buy Houses.
Weve gotten a lot of good deals this way and the best part about it is that
our city ordinance allow it.
We have had trouble with the competition stealing our signs, so what we
do now is take a metal chicken wire fence post, insert it into a 5 gallon
bucket of concrete and let it dry.
We then attach a 2x3 piece of plywood to the fence post and nail one of
our signs to each side. Then we bury the concrete bucket in the front yard.
We have yet to lose one of these signs!
We also have a 20 banner that we do a number of things with. Sometimes
we will drape it off the porch of a house. Other times we will hang it off a
truck while it sits all day on a job site. I have gone to an overpass on the
highway during rush hour and hung it over the side.
Being bright yellow with red letters, it attracts a lot of attention and
makes the phone ring!
So if you want to get motivated sellers to start calling you today. Get
out there and get some signs up. If youre to embarrassed to do it, pay the
neighborhood kid to do it for you. However you do it, do itsigns work! But
they only work if they are seen!